Make a tangible representation of your idea that you can share and learn from. Keep a running log of questions that come up while you build prototypes. Revisit and answer them as you develop your idea further.


Create an Experience Map

Visualize the experience of your idea over time. Use images and a text descriptions of what is happening. Cover at least Aware, Join, Use, Continue and Leave stages of your user experience.


Determine what to prototype

For each stage in the experience map identify at least one question that you'll need to answer in order to understand if your idea resonates with people. As a group, decide which questions it makes sense to answer first.

What Is the Most Important Question to Answer?
How Might We Test It?


Start prototyping

Create paper prorotype, experience prorotype, cardboard-space prorotype, role play, storyboard or use digital technologies to make your prototype quickly and cheaply. Select your favourite prototyping method and make your ideas tangible. Have fun and design to get answers. Take photos and capture the evolution of your prototype over time.


Determine What to Prototype
Role Play
Rapid Prototyping
Business Model Canvas
Journey Map